Services

SEO (Search Engine Optimisation)

SEO means Search Engine Optimisation and is the process used to optimise a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.

Keyword research

Find out what words and phrases your target audience uses to search for content related to your business. Consider the search intent behind each keyword, and target keywords with high search volume and low competition.

Technical SEO

Make sure your website meets the technical requirements of modern search engines. This includes optimizing site speed, increasing site security, and creating XML sitemaps. Technical SEO also helps search engine bots crawl, understand, index, and rank your website.

On-page optimisation

Align your website’s content, structure, and HTML elements with your target keywords and user intent. This can improve your search engine rankings and user experience.

Content

Create high-quality, relevant content that answers your audience’s questions. This can help attract and engage your target audience, and earn backlinks.

Backlinks

Backlinks, or links to your site from other websites, are an important Google ranking factor. Backlinks from higher credibility sites are more valuable than those from lower credibility sites. You can develop relationships with other websites to increase the number and quality of backlinks pointing to your site

PPC (Pay Per Click Advertising)

PPC stands for pay-per-click, and it’s a digital advertising model where advertisers pay a fee when someone clicks on their ad. PPC is also known as the cost-per-click (CPC) model.

PPC ads can appear on search engines, websites, and social media platforms. For example, Google Ads is a PPC advertising solution that allows businesses to bid on keywords to show their ads in Google search results. Advertisers only pay when someone clicks on their ad to visit their site or call their business.

PPC can help advertisers gain quick visibility with their target users and maintain a high return on investment (ROI). The ads can start generating clicks and visits almost as soon as they are activated, which can be valuable for new product launches, time-sensitive promotions, or events.

Keyword research

Keywords are the foundation of a PPC campaign and help search engines display ads when a user’s search is relevant to a business.

Ad copy

Compelling ad copy is essential for search and display ads, and can help motivate users to click.

Ad testing

Ad testing can help identify which ads reach the right audience, improve quality score, and lower costs.

Campaign management

Effective campaign management includes selecting keywords, creating ad copy, and designing landing pages. It’s also important to monitor performance and make adjustments to optimize conversions.

Ad extensions

Ad extensions can add extra information to ads to encourage users to click and engage with content.

ORM (Online Reputation Management)

Online reputation management (ORM) is a key part of online presence management and is important for both businesses and individuals. It can help companies increase visibility, attract customers, and improve customer loyalty. ORM can also help businesses mitigate financial losses and customer attrition by preparing for crises and responding to negative feedback. 

Here are some fundamentals of ORM:

  • Brand audit: Take stock of your online presence, including your website, social media, and other profiles. This will help you understand your current reputation and how recognizable your brand is.
  • Responding to negative feedback: Respond quickly and politely to negative reviews, and show customers that you value their feedback and are willing to address issues.
  • Crisis management: Develop a plan to prepare for crises and help your company maintain its reputation.
  • Search engine optimisation (SEO): Invest in SEO to improve your visibility.
  • Public relations: Enhance your public relations efforts.
  • Positive content: Promote the creation of positive content about your brand, and encourage clients to share images related to your products or brand.

CRO (Conversion Rate Optimisation)

Conversion rate optimisation (CRO) is a data-driven process that aims to improve a website’s performance to increase the number of visitors who take a desired action, such as making a purchase or filling out a form.

Here are some fundamentals of CRO:

  • Research: Start by analysing user data to understand your users’ behaviour. You can also perform competitor analysis to see how your website compares to your competitors.
  • Hypothesis: Make educated guesses about improvements based on your research.
  • Prioritisation: Choose the most promising tests to run.
  • Design and build: Create what you’ll test.
  • Testing: Run your tests and gather data.
  • Learn and iterate: Analyse and refine your approach based on the data you’ve gathered.

Some other elements to consider for CRO include:

  • User experience: A good user experience can increase the chances that a visitor will make a purchase on your site. You can focus on reducing load times to provide a smooth user experience.
  • Personalisation: Personalisation allows online retailers to match their offerings with customer preferences.
  • Social proof: Displaying customer testimonials, case studies, or statistics can encourage visitors to take action based on the actions of others.
  • Call-to-action: Make sure your call-to-action is compelling.

Website Design and Development Services

Web design and web development are critical to a successful digital marketing campaign as they directly influence first impressions, user experience, and conversion rates. A well-designed, user-friendly website creates a positive brand perception, while efficient web development ensures fast loading times, mobile responsiveness, and SEO optimisation. Together, they build trust, enhance search engine visibility, and integrate essential marketing tools, ultimately driving engagement and conversions. Investing in quality web design and development is essential for establishing a strong online presence and maximising the impact of digital marketing efforts.